Marketing
| Definition: |
Activity involved in transfer of goods from producer to consumer or in the exchange of services. |
| Notes: |
MARKETING OF HEALTH SERVICES and SOCIAL MARKETING are also available |
| Also Called: |
Audience Research,Market Research |
| Previously Indexed: |
Marketing of Health Services (1979-2002) |
Marketing Categories.
 |
Advertising - The act or practice of calling public attention to a product, service, need, etc., especially by paid announcements in newspapers, magazines, on radio, or on television. (Random House Unabridged Dictionary, 2d ed) |
|
Marketing of Health Services - Application of marketing principles and techniques to maximize the use of health care resources. |
|
Social Marketing - Use of marketing principles also used to sell products to consumers to promote ideas, attitudes and behaviors. Design and use of programs seeking to increase the acceptance of a social idea or practice by target groups, not for the benefit of the marketer, but to benefit the target audience and the general society. |
Marketing Definitions and Terms
MedicalGlossary.org is designed as a free, browsable resource for all. The medical terms and definitions are not intended to replace medical informaion provided by licensed healthcare professionals. Please see a doctor if you need medical assistance. Don't see the medical term you were researching? Send us an e-mail from our "about us" page. We will do our best to research and classify new medical terms in a timely manner. Our current list of medical terms is over 26,000. Data sources include the U.S. National Library of Medicine, 2004 Medical Subject Headings.
|
